Pine & Ember

Pine and Ember is a self initiated project for a small batch coffee roastery inspired by outdoor culture, craft, and community. As a coffee lover, I wanted to create a brand that would stand out on the shelf while still feeling warm, human, and approachable. Illustrations inspired by traditional woodblock printing and a hand drawn wordmark give the brand a sense of craft and personality. Soft, complementary typography keeps the packaging approachable, while a bright, warm color system brings the feeling of a campfire into the visual identity. Together, these elements create a brand that feels crafted by people who genuinely care about what they make.